From sign-up to growth: how CIAM improves conversion and customer revenue
Your login and registration flow is part of your funnel. As your business grows across channels and adds tools to the stack, identity can become fragmented and customers experience friction at the worst moment: sign-up, sign-in, and recovery. Modern CIAM fixes that by making access simple, consistent, and secure, while giving marketing and product teams a stronger foundation for personalization and experimentation across web and mobile.
- Nearly 60% of consumers are more likely to spend with services that offer a simple, secure, low-friction login.
- About 24% of login attempts show signs of credential stuffing, which can drive drop-off if not mitigated.
- The average cost of a data breach was $4.88M (2024), making customer identity a business risk.
The outcomes below focus on what matters to growth teams: higher completion rates, better login success, lower drop-off, and the ability to personalize safely at scale, with security that adapts in real time across the customer journey.
When customer identity becomes a growth engine
Higher conversion, with less friction
Sign-up and sign-in become faster and more consistent across web and mobile. Social login, progressive profiling, and passwordless options reduce drop-off, while a smoother recovery journey keeps returning customers from abandoning the flow.
Personalization you can trust
Customer profiles become cleaner and more consistent, with consent captured and managed properly. Marketing and product teams can activate segments with confidence, improve targeting, and run experiments without breaking privacy expectations.
Stronger protection, without slowing users
Risk-based controls and step-up authentication protect sensitive actions only when needed. You reduce account takeover exposure, lower support load from lockouts and resets, and keep trusted users moving with minimal interruption.
Ready to turn customer identity into measurable growth?
CIAM is one of the highest-leverage fixes in the funnel because it removes friction at the moment users decide to continue. When you standardize sign-up, sign-in, recovery, and consent across channels, you unlock cleaner data for personalization, safer growth at scale, and fewer drop-offs caused by broken or inconsistent login experiences.
We deliver identity programs at scale, with proven onboarding methods, governance, and operational readiness. For example, we streamlined access provisioning and onboarded over 600 applications in a large enterprise identity program, improving efficiency and audit readiness.
Platforms We Deliver
Gluu Flex is a self-hosted enterprise IAM platform with an open source core (Janssen) and an enterprise control plane, supporting SSO, SAML/OIDC federation, MFA/passwordless, and Open Banking use cases.
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WSO2 Identity Server supports workforce SSO and CIAM by enabling federation (SAML/OIDC), MFA, adaptive authentication, and secure customer sign-up and login journeys.
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Keycloak is an open source IAM platform for workforce and CIAM, enabling SSO, OIDC/OAuth/SAML federation, identity brokering, and LDAP/AD user federation.
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